Publicity

What kind of publicity efforts will IN FOCUS provide for my event?

The Public Relations Office and IN FOCUS website provide the following publicity:

General promotion as appropriate of IN FOCUS programming through the Public Relations news releases, email notices, campus digital signage, and Moravian College website
Event listing on IN FOCUS website schedule
Speaker photo, bio, webpage link and other information as provided by planner will be posted on the IN FOCUS website on the Speakers page
Event listing in Happenings@Moravian monthly e-newsletter
Advance and follow-up stories in InCommon and/or Moravian College Magazine when appropriate
Public Relations Office coverage and reporting on selected IN FOCUS events and activities
Post links to events annoucements, stories and/or photographs on Social media, i.e. Facebook, Twitter
IN FOCUS website link on Moravian College, Moravian Theological Seminary, and Comenius Center websites

Completing and submitting the “Get Involved Form” on the IN FOCUS website
Organizers are asked to note IN FOCUS partnership in their publicity efforts:
- include a "SUSTAINABILITY | IN FOCUS" graphic file on emails, posters, flyers, etc. (see logo image files below)
- Consider the suggested standard wording for press releases:
- This event is part of the 2012-13 IN FOCUS initiative, "SUSTAINABILITY | INFOCUS." INFOCUS is annual program that combines academic courses, public lectures and exhibits, film showings and other events and is intended to engage students and the entire community in a collective learning experience about a timely, even urgent, issue.
- Publicizing to your listservs, mailing lists, website, newsletters and other avenues of communication as usual
Reserving space (if necessary) and posting your event on Moravian’s campus calendar
Obtaining all relevant information and high resolution, print-quality photos/images and providing information for the IN FOCUS website Speakers page and for PR press release for your event if it has wide appeal to the general public
Notifying IN FOCUS immediately if there are changes to your event’s date, time or description